def convert_model(geo_model, mesh, obj):
    #Create vertices
    #todo: populate coordinates
    #todo: populate normals
    #todo: create edges
    #todo: create faces
    #todo: populate uvs
    mesh.validate()
    mesh.update()
    #todo: attempt to load textures/images


def load(operator, context, scale = 1.0, filepath = "", global_matrix = None, use_mesh_modifiers = True):
    #load .geo
    fh_in = open(filepath, "rb")
    geo = Geo()
    geo.loadFromFile(fh_in)
    fh_in.close()
    for geo_model in geo.models:
        #create object matching model's name (or next equivilant)
        mesh = bpy.data.meshes.new(name = model.name.decode("utf-8"))
        #convert model to mesh
        convert_mode(geo_model, mesh, None)
        #Create object for this mesh
        scn = bpy.context.scene

        obj = bpy.data.objects.new(ply_name, mesh)
        scn.objects.link(obj)
        scn.objects.active = obj
        obj.select = True
        pass
    pass